Ramadan and Gurban — two festivals of sharing
The rules of the iftar table, the fast broken with dates, the sharing out of portions at Gurban — and the place of the corporate gift at these two festivals.
Ramadan Bayram marks the end of a month of fasting. The fast is broken with dates and water; soup, plov, sweets and, without fail, dried fruit and nuts are brought to the table — delicacies that quickly restore the strength of those who have fasted. On the day of the holiday, visiting relatives and neighbours and exchanging sweets and gifts are the main customs.
Gurban Bayram, in turn, is the festival of sharing: a third of the sacrificed animal goes to those in need, a third to the neighbours, a third to the home. This "three shares" rule lies at the heart of Azerbaijan's culture of giving — a gift is not for oneself, but for sharing.
In the corporate world, these two holidays are the most natural moment to show respect to partners and colleagues. The Ramadan and Gurban presentation of our chests gives pride of place to dried fruit and nuts — in the language of the iftar table, free of religious symbols, in a form everyone can accept.
Corporate gift sets